If you’ve been following my posts over the last 10 or so weeks, you woud probably recognise a common theme: Web 2.0 technologies and social media tools. Social media is everywhere; its the way we connect, its the way we communicate, and its the way we live.
Having the ability to connect with our fellow collegues in the almost limitless medium that is the internet, has opened up a large array of possibilities. With technology such as smart phones, as well as computers undergoing constant innovation, it is now easier than ever to share information and knowledge. This availability of data is certainly able to be utilised within an organisation, amongst coworkers of all levels of the corporate structure.
Social networks give a vast array of benefits. The following are some of the positives that can come directly from utilising social media tools to increase networking within an organisation.
Improved Communication – Social interaction through communication and collaboration amongst employees increases the likelihood of
Reduce Emails – By using internal blogs, wiki’s, facebook or twitter platforms (as well as others), the necessity for emails is greatly reduced, and also creates a more consistant and more casual platform to hold discussions.
Happier Workers – It is no secret that a happy worker is a better worker. Giving employees the platform to communicate with their colleagues will likely improve staff morale across the board, which will most importantly create more efficient employees.
The last point, referring to happiness is arguably the most important. Something that we all strive for: a happy life. More on this subject can be viewed if you check out Andrew Madden’s blog, a very interesting read indeed!
There are however, some additional challenges that are apparent. It is still a business environment, and standards need to be adhered to, to ensure that no innappropriate content is published and that content is topical. Additionally, the possibility that an employee could spend too much time using social media is certainly conceivable, and this would have to be monitored by BAC managers.
If BAC were to implement some form of social networking tool, it would certainly provide a quality platform for employees to improve their working lifestyle, which will in turn improve the enjoyment they get out of their work.